Fast Company's Most Creative People in Business
Creativity Magazine Creativity Top 50 list.
Voted Business Insider's 5th Most Creative Woman in Business
Winner of the Cannes Cyber Grand Prix.
I’ve worked on brands big and small from packaged goods to luxury goods. My work has been honored at Cannes, Facebook Studio, D&AD, London International Awards, AICP, Clio, Art Director’s Club and more. It's been featured in The Harvard Business Review, Contagious Magazine, NY Times, WSJ, Fast Co, Campaign and more. I have served as an online instructor with the Academy of Arts University and sat on juries for D&AD, AICP, CLIO, LIA, and more. I proudly serve on as an Executive Member of the Webby’s and as a member of the Meta Creative Council. I don’t like to toot my own horn, but for you I've made an exception.
Where I’ve been:
Public Inc, North America
Chief Creative Officer (May 2023-present)
Leading the social-impact agency’s creative department while cleansing my karma.
Freewheeling Freelancer
September 2022-May 2023
Wunderman Thompson, New York
Chief Creative Officer (March 2020-September 2022)
Responsible for bringing CX and Creative disciplines closer together to better leverage creativity against the customer journey. Broke down post-merger silos and created team culture for department. Stood up agency's first social AOR account. Won Webby and Anthem Award for 9/11 Day project. Led projects ranging from CRM to Super Bowl. Presented at Transform, the agency's global Conference with 4,000 employee and client attendees. Built all-star future-forward Creative team and nurtured the heck of them through COVID.
Facebook Creative Shop, New York
Global Creative Strategist (July 2016-March 2020)
Partnered with the world's most iconic brands and creative agencies to inspire the most creative and effective ideas on the platform. Co-led the launch of Curated by Facebook, a new editorial product showcasing the most inspiring Creators on Instagram.
The Barbarian Group, New York
Creative Director (May 2015-July 2016)
Led the Pepsi digital and social business. Oversaw content creation for all social channels. Served as Creative Lead on overhaul of pepsi.com. Led ideation and implementation of new features to keep fans active on PepsiPass, the brand's loyalty app. Oversaw mini relaunch of Crystal Pepsi. Led extensive newsroom-style real time activity for the Superbowl #pepsihalftime show.
JWT, New York
Group Creative Director (January 2013-May 2015)
Team lead on Tylenol and several Nestle brands. Creative lead of Ethos practice within JWT/NY which empowers big brands and non-profits to create meaningful social change. Examples: Climate Change, S:US, Caring Across Generations.
DraftFCB, New York.
SVP/Group Creative Director (2011-2012)
Led cross-agency team providing strategic and creative leadership for Oreo North America. Responsible for leading the team that originated and executed the Daily Twist Project where we created an ad a day for 100 consecutive days in celebration of the brand's 100th Birthday. Project garnered 3 Effies, Gold at Art Director's Club, D&AD, The Blue Facebook Studio Award, five Cannes lions including Cyber Grand Prix and many more.
Also lead the pitch that won the SeaWorld business and managed the brand and retail sides of the account.
Y&R/BrandBuzz, New York.
Creative Director (2004-2011)
Developed and supervised the development of TV, Print, Digital and integrated campaigns for LG Electronics, Burt’s Bees, Dymo Labelwriter, Tully’s Coffee, etc. Co-lead the Creative Department for a year and a half.
Young & Rubicam, New York.
Associate Creative Director/Copywriter (2000-2004)
Jaguar (Global and North America), Lincoln/Mercury, Curesearch, Sony, AT&T.
Ogilvy & Mather, New York.
Senior Copywriter (1996-2000)
Jaguar, Maxwell House, NTB National Tire and Battery, Ford Corporate, etc.
Education
Hyper Island Master Class, New York
School of Visual Arts, New York
The University of Maryland. College Park, MD
B.A. in Journalism and Sociology. Concentration in Advertising